WAKA Well by IOM X is the International Organization for Migration’s (IOM) campaign in West Africa that seeks to prevent exploitation by empowering young people to make informed decisions about their future, both at home and abroad.
WAKA Well moves beyond raising awareness to affecting behaviour change. It does this by applying Communication for Development (C4D), an evidence-based and participatory framework to design its activities.
WAKA Well by IOM X is working closely with youth and their communities to produce media content for television, radio, online platforms and community screenings. This community-led content seeks to raise awareness about local opportunities and risks associated with irregular migration. All WAKA Well media content is available free-of-charge.
Communication for Development (C4D) is used to understand people’s knowledge, attitudes and practices around a certain issue in order to work with them to develop messages and tools for positive change. IOM X ensures results are continuously assessed to inform the campaign’s work and track the impact of its programmes.
To learn more about C4D and to download useful C4D tools, visit: iomx.iom.int
WAKA Well by IOM X is funded by the Government of the Federal Republic of Germany, and works closely with communities, civil society organizations, government agencies, returned migrants and youth groups across West Africa, with a focus on Guinea and Nigeria.